Reported revenue was up 5.4% at current rates, driven by New Category revenue growth of 28.8% and a robust performance in combustibles (despite a 456 million negative drag on the regional performance which comprises the combined impact of a lower performance from Russia compared to 2022 and the timing of the sale of the Group's businesses in Russia and Belarus partway through the year), which was partly offset by a 2.2% translational foreign exchange headwind
ii) U.S
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In states such as Karnataka, Gujarat, Andhra Pradesh, Madhya Pradesh, and Uttar Pradesh, tobacco cultivation is deeply embedded in local agricultural systems, supported by favourable climatic conditions, including well-drained, sandy soils, and established markets
The impact of the new-found wealth of merchant families such as the Bogles, Dunlops, Oswalds and Buchanans had a profound impact on the urban environment as the rapid influx of colonial wealth prompted conspicuous consumption
