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A Philip Morris exec once wrote, hitting the youth can be more efficient even though the cost to reach them is higher, because they are willing to experiment, they have more influence over others in their age group than they will later in life, and they are far more loyal to their starting brand. Quote taken from Tobacco Explained.

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Finally, this spring, she helped convince state senators to raise cigarette taxes for the first time in 12 years

Once you have these 3 numbers, add them together to get the linear measurement

Smoking is a major risk factor for a variety of health problems, including lung cancer, emphysema , and heart disease