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Now Joe Camel was cool for an entirely different reason. Bruce Plante And now the feds put Joe Camel on the most-wanted list! The guy gets cooler all the time! Mike Keefe The Denver Post 1997 While the federal government can step in to issue health warnings and advertising guidelines for the tobacco industry, it cannot dictate fads

A 2016 study found that a decrease in tobacco marketing with Black models in Black magazines like Jet, Ebony, and Essence was correlated with decreasing smoking initiation among Black Americans from the late-1970s to the mid-1980s