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It said 70 percent of the top binge-watched shows had tobacco imagery in 2023, and nearly a quarter of chart-topping songs with music videos showed people smoking

Internally we have been able to share our skill sets with in-house training to continue this tradition today

Still, IQOS is not widely available in the United States

Additionally, premium products like roll-your-own tobacco and cigars, which serve niche markets seeking individualized or luxurious solutions, are becoming popular

These usually include popular disposable vape brands, vape pens, e-cigarettes, and closed pod systems like Juul (where still legally available)