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We know that e-cigarettes are a really effective way for helping smokers to stop, so its important for them to have these misperceptions corrected. Brown said the reasons for the misperceptions were hard to unpick, but noted that scores of scientific studies had reported potential health risks of vapes without comparing them with the risks from smoking

Panatela cigars are longer and thinner than coronas and are more popular with women because of their feminine shape

Despite the devastating health consequences, including increased risk of heart disease, lung cancer, and stroke, quitting can seem like an insurmountable task

Brand identity matters, but within narrow parameters

The objective of the measure is to prevent young people from starting to smoke and encourage smokers to win, breaking the attachment to brands of cigarettes