The presentation shows that ITCs FMCG Business has grown 4x in 10 years and it is the 3rd largest FMCG player in India, but the market is under-appreciating ITCs FMCG business. More details timesnownews.com ITC meets fund houses: Shares non-cigarettes strategy ITC management recently caught up with fund houses and shared their strategy for the non-cigarette business
Now lets talk about the format in terms of chips, chunks, and planks
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87 See Lee Moran, Fake Cigarettes Containing Human Feces, Rat Droppings Flood British Market: Report, New York Daily News , November 11, 2014
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