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"The package designs (are) really amazingly glitzy and very attractive, especially to kids," said Fong, the founder and chief principal investigator of the International Tobacco Control Policy Evaluation Project

For many people, this is a key part of why they choose the inhaler over other options

Approximately 72% of Americans believe that "television, online and print advertisements aimed at reducing smoking or encouraging people to quit smoking are important," said a recent poll by Ipsos