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Natural American Spirits pro-environment packaging and perceptions of reduced-harm cigarettes

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Tobacco & Nicotine-Free

In 2000, the Federal Trade Commission filed a deceptive advertising campaign arguing that through their advertisements, Santa Fe represented that because Natural American Spirit cigarettes contain no additives, smoking them is less hazardous to a smoker's health than smoking otherwise comparable cigarettes that contain additives. This led to Santa Fe adding the following disclaimer on its packets, No additives in our tobacco does NOT mean a safer cigarette." A decade later, attorneys general from 33 states and the District of Columbia, reached an agreement requiring Santa Fe to add a disclaimer stating, "Organic tobacco does NOT mean a safer cigarette." The hope was that this warning would alert consumers that natural tobacco does not mean safer tobacco

But if this does not occur, the stock market could drop again and the economy will also begin to experience, more acutely, the deleterious effects emanating from the disruption of the world trade system